Newer enhancements to print-based digital interactivity include augmented reality applications which give access to additional content such as 3D graphics or video when a printed icon is scanned on a mobile device. There are a number of apps for this which require little or no programming skills to implement, but there is no clear standard, so careful consideration must first be given to the target audience.

An interactivity option still in its infancy is Near Field Communication (NFC) in which a radio transmitter disc the size of a small coin is mounted or embedded in the printed product, typically a poster or point-of-sale item.





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